moonchild

YT/Insta Influencer Commercials

Have had a very difficult time negotiating with influencers on collab commercials. The rates quoted are unreal!

Is there any math/logic to this? Please share your experience and tips/tricks

Not looking at top tier Tanmay Bhat types. Mid level YT influencers or podcast hosts

Also, does direct communication with them work better or are there trusted agencies that y’all used?

8mo ago

UnculturedBokachoda

Stealth8mo

It's usually a function of what the influencers perceive as their value. A lot of them may not even be ready to share their metrics. Try to onboard an agency who can help negotiate on your behalf

moonchild

GenWise8mo

Any agency recommendations?

UnculturedBokachoda

Stealth8mo

@moonchild - try these guys, have worked with them in the past (https://www.linkedin.com/company/adb21media/about/)

BiryaniEnthu

Stealth8mo

How much budget are you looking for? I know a creator with 600k including YT, Insta and FB

moonchild

GenWise8mo

Tbh, the idea is to know how do they price themselves. Is it on views, subs, engagement, tg or a mix? Don’t want the discussion to be budget led

Not sure if this makes sense :(

MomSaidNo

MPL8mo

Youtube Influencer eval:
(Beyond subscriber count)

Usually the mid tier influencers will commit to a "views" number. You wouldn't want to pay more than 1 rupee for a view. (Could vary for a niche TG influencer-still don't go beyond 2.5)
If they won't commit, just take the avg view count of their last 10-15 videos and see if the CPV is under control as per the cost quoted to you.
Their YT analytics will give the demo and geo penetration, ask for that. Make sure that aligns with your TG & market prioritisation
Ask for the retention rate of an avg video of the influencer. Usually there is a massive drop after Q2. Plan your integration accordingly.

For IG, check for avg engagement rates as well.

If influencer marketing works for your brand and it would be a recurring investment, better to get an agency involved.

moonchild

GenWise8mo

Thank you, this is helpful

DeeplyDone

Swiggy8mo

Always negotiate to 60% of what they quote, if it feels high

That’s been my experience dealing with most people on LinkedIn/IG

Talk to at least 10-15 influencers over time to know good benchmarks

moonchild

GenWise8mo

2 influencers with similar subs, but one with 0.5x avg views is asking for 2x more money. 🤯

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How much do LinkedIn influencers earn?

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Authentic Influencers?

How can I make sure that the influencer that I'm following and consuming content of, is an expert on the topic that he's knowledge sharing on? Are there platforms for this?

Asking coz the number based metrics like follower count, likes,...

Or get it on the stores.

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