Diageo

• Diageo, the maker of Johnnie Walker, launches a 90% paper-based bottle trial for Johnnie Walker Black Label at Johnnie Walker Princes Street's 1820 bar in Edinburgh.
• The trial, created in partnership with PA Consulting and PulPac, wi...

How is the promotion cycle at Diageo Bangalore office?

• Diageo's Indian unit has provided financial documents to New Delhi anti-corruption police in an investigation related to billing and discount practices involving city agencies.
• Hina Nagarajan, CEO of United Spirits, was summoned to a...

• India is set to introduce new rules banning surrogate ads and event sponsorships by liquor companies like Carlsberg, Pernod Ricard, and Diageo.
• The new regulations will penalize misleading ads and hold endorsing celebrities accountab...

Why it's interesting:

• Diageo is on a spree of investing in 0% alcohol brands. in the US, drinking has gone down. Maybe they are preparing in advance in India. Or they just feel it's a good hedge strategy for future growth
• The same ...