Singular
Indian Startups
By · Founder
Singular vs Appsflyer vs Branch vs Adjust?
What's your take on these MMP vendors on the following parameters:
A) Product
B) Customer support
C) Integrations
D) Ease of use - data accuracy, robustness
E) Market share
F) Pricing - cost effectiveness, hidden charges
G) Growth of company -- given all these vendors are HQed outside India and rigorously expanding in India market, which verticals (e.g. Gaming, Fintech etc) and use case (e.g. Attribution etc) they dominate/lack for a specific verticals/category
I am aware Appsflyer by far has captured a large space here but I have been hearing mixed reviews for leaders like these. Would love POVs from hands-on marketers/product folks or sales folks at these orgs. Thanks!
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