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B2C PM Skillset

I am currently working as a PM in B2B Space. But I want to develop PM Skillsets for B2C space as well. Can someone please share what are most important skills/tools a B2C PM Should know. Do share relevant resources if possible!

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Eren

Student

2 years ago

Most imp skill set required for B2C that a B2B PM lacks: 1. Data driven decision making 2. User research
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PrawwductGuy

Stealth

2 years ago

Lol wut
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Eren

Student

2 years ago

I don’t know why you find it hilarious. Having worked as both B2B and B2C PM, I certainly know that B2C PM is highly data intensive as compared to a B2B Model M
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mjDev

Stealth

2 years ago

I’m a b2c pm - spend time with users, they f up a lot, all your assumptions are mostly wrong - good design taste - data heavy work (if not you then have a well trusted analyst) - speed of iteration (mvp-> hit goals-> next milestone), throw lot of things at wall, see what sticks - don’t ever make dark patterns might help with initial number boost, eventually users will hate you for it
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Curiousegg

InMobi

2 years ago

B2C PMs should be very comfortable with - quick iterations and chaos, as product changes/experiments are much more frequent - ability to gather feedback very quickly and build on it - data crunching - prioritise north star of company (growth, retention, revenue) at different points in time vs ARR in case of b2b mostly
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