Elon Musk's Political Influence on X: A Double-Edged Sword

Quite confused why the rebranding is taking place. Twitter is such a good brand name, everybody gets it, and has positive blue colours too. X seems to be something very random. Almost instantly it does not reflect what the product would be. It’s great to see that Elon Musk takes audacious bets all the time, but it’s starting to feel like he’s someone who lacks any sense of how user’s think. This could be costly for Twitter as multiple of these changes compound.

Will this fly with the audience or will it change X (Twitter) into another hyper competitive platform just like LinkedIn?

P.S: This pic is damn funny!

- Nearly two years after Elon Musk's acquisition, X's business is still struggling to recover from the financial strain it fell into under his ownership. - The $13 billion loan Musk used to buy Twitter has become the worst merger-finance deal for banks since the 2008-09 financial crisis, with banks unable to offload the debt without major losses. - The loans have remained 'hung' on banks' balance sheets, leading to significant write-downs and impacting bank profits and compensation for merger departments. - Despite hefty interest payments from the X loans, the banks face regulatory scrutiny and have scaled back on providing capital for other merger-finance deals. - The banks are caught in a dilemma: they want to maintain good relations with Musk for future business opportunities but are struggling with the financial fallout from the Twitter deal. Source: [WSJ](https://www.wsj.com/tech/elon-musks-twitter-takeover-is-now-the-worst-buyout-for-banks-since-the-financial-crisis-3f4272cb?st=4b6hee8h35xa9dv&reflink=desktopwebshare_permalink)