Reddit's Surge in Google Rankings Raises Wall Street Concerns

- Reddit has climbed to the top of Google results following a series of updates by the search giant. - Reddit, which held its IPO in March, needs to convince a growing number of those visitors to register for official accounts, as so-called logged-in users generate much higher rates of ad revenue. - Shares of Reddit have dropped 26% since reaching a high point last month. - Reddit's user base increased 51% in the second quarter to 91.2 million, outpacing ad revenue growth of 41%. - Reddit's business comes almost entirely from digital ads, at least for the moment. Source: [CNBC](https://www.cnbc.com/2024/08/14/reddits-increased-reliance-on-google-traffic-has-wall-street-anxious.html)