What are some very advanced growth hacks?
Asking specifically in performance marketing (fb/google/affiliates/app etc.). Be it from 0 to 1 or 90 to 100.
Usually folks only look at cost per landing or install. Ideally look at lower funnel events (activation, retention, purchase) segmented by channel and cost. This gives a better input to optimise the right channels for ROI based on your biz goals.
Eg - certain Instagram campaigns may give 10 rs install cost but d30 retention is only 5 %
Another channel may give 20rs install cost but d30 is 15% - hence better roi if your goal is to get d30 retained users
- separate landing pages based on messaging on the ad
- reviewing lower funnel events for watch keyword set instead of just landing page hits/installs
- trying out more channels, stopping channels at a certain spend limit which is optimal
- writing good copy on the ads (under-rated hack)
- testimonial-led marketing- works really well for a low-trust market like India
There is no silver bullet. Just need to keep experimenting and balance creativity with best practices
DarkerKnight
Stealth
a year ago
can you pls elaborate more on 2nd point?
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