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Salary issues In Marketing

I have been actively applying for marketing jobs, the situation seems very dismal. Packages are pretty low, companies are not ready to pay above 12 lpa. Without an MBA, you will suffer. With an MBA, you will suffer but will have a loan to make life worse. What to do in the next one year to earn more than 30 lakhs

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by marfademo

Student

Switching over to a career in Digital Marketing.

Hope this post reaches everyone well. I'm a final year engineering undergrad student from a core branch in a Tier 2 college. I'll cut to the chase - I hate my degree and want to switch over to DIgital Marketing. I recently completed a two month digital marketing internship in an arm of a retail brand. This was to test the waters; to see if I actually like Digital Marketing or just the idea of it. Turns out, it's pretty fun. While the tasks were mundane, I handled basic stuff like on-page SEO tactics, LOTS of content writing and a market analysis of our competitors. I wanted to also venture into other domains (like Performance Marketing and Brand Management), but I wasn't given the chance to do so. Coming to the topic, what do I do from here? Look up case studies? A remote intership (which I'm unsure if I can handle with college)? And what exactly does 'build a portfolio' entail? And yes, I know the market is in the doldrums right now. This might be the worst time to embark on a career in Marketing, but I need to bet on myself now. I've started applying for internships (January-July, leads appreciated!), and need guidance from someone elder than me on how to navigate the situation I'm in. Apologies for any errors. TLDR: Engineering student hates his degree (nothing new), loves Digital Marketing, needs guidance from someone senior to figure out a path towards an alternate career.