Big basket can have a significant edge here. There are already present in 2 tier cities and have a fair understanding of demand in these cities...which the competitors don't.

Software Engineer

- BigBasket plans to pivot entirely to quick commerce, offering only 10-30 minute deliveries
- Move aims to capitalize on growing 10-15 minute grocery delivery

- BigBasket plans to pivot entirely to quick commerce, offering only 10-30 minute deliveries
- Move aims to capitalize on growing 10-15 minute grocery delivery market
- BB Now already contributes over 50% of BigBasket's total revenue
- Company targeting $1.5 billion in sales this fiscal year, with quick commerce expected to make up 60%
- Shift comes as BigBasket eyes IPO in 2025 and aims for profitability 

 Source: [Entrackr](https://entrackr.com/2024/08/bigbasket-to-completely-pivot-quick-commerce/)

BigBasket to completely pivot to quick commerce