Why is CRED spending so much on Ads ? Do they really need it ?

Why companies like Nestle, Pepsi keep advertising?

We don't know how much they spend. But, to be honest, I love their Ads. It's so much creative

Let me know if you resonate with this. Kunal has invested a lot in his personal PR as well. He has transformed into a influencer now and keeps giving random gyaan to any company that pays him. He was in Flipkart also I heard. I think with all the bad monikers CRED has got, it has forced Kunal to do something at any cost and be relevant. And look he has money(plenty). So he can keep doing this for a bit longer. So, I think it's about doing something to protecting his reputation. I strongly feel that. And these ads are creative though it endorses a fraud product. Do you feel this? PS. Product managers drool over him. They should find better inspiration than look for another fraud as if they are not looking fraudulent enough themselves already. We need a practical breed of PMs to inspire the kids

Yes, startups are supposed to burn money. And they are trying their best to achieve it.

I've realised one thing- we hate when Indian startups do any good marketing. We dunk on them but if a US startup does it, it's great. I keep seeing this time and again. Also, shows how most people here just don't get it ;)

Tanmay bhat and team

I’m not a big fanboy, but I’ll give my opinion. There are good people here and people do believe in the products they’re building Maybe the products they market is very little. I’m not saying that whatever they do is the best approach to it but half the world will never even know about store and travel and mint and what not. They purposefully don’t allow a lot of new users and have some criteria. The users they do allow don’t end up using anything else a lot of time and that’s just how it is. But they do have some other things lined up which should help Other than that, from my opinion, they should be atleast looked up as some sort of inspiration on how to build an internet brand. Even if majority of people end up not liking the app or company, they know about it. No, this post isn’t sponsored by them 😢

I have one question! What does CRED do? I mean, what is the key feature of CRED?

Rajmouli is literally wearing a luxury watch (could be worth crores) and is prying on about a discount 🤔

nice ad though

Anyone here uses cred? Why does it even exist?

Come on, you can't keep CRED silent during the IPL!

Who is making money on UPI ? Why this race ?

Free money. Udaoooooo

The very existence of this thread and numerous discussions across the internet about the ad itself is why this is a great ad. The ad might have costed them 3-4X of a normal ad, but the attention that their ads receive is 100X. Also, you repeatedly seem to rub it in everybody's face that they're loss-making? Well, every company out there spends a certain amount X on marketing and branding and when cred is attempting to create an aspirational product in the Indian market (for once) , they would obviously need to go above and beyond. I may just be yapping here but maybe their performance marketing spends via channels like FB are not too much (compared to other fintechs) since their target consumers are not there. Do they have a perfect product which we'd love to use? No Do they have an okayish usecase which some of us use for convenience and coupons? Maybe Have they built a brand that is aspirational in the long-run and have the best marketers in the India eco-system? Yes

They made their point though! Great ad!! I was shocked when he broke the camera 🫢

They will soon be launching loans through NBFC license or other tie ups, eventually the company’s brand should be penetrated into tier 2 and 3 cities for their growth towards profitability

Idk, the ads are great. But I'm never going to open CRED because of it.

Fintech is going down I guess

Let them waste money but you don't use cred that's all. Gameover