CosmicBiscuit

Why do agencies pay so less

I’ve have worked in startups all through my career but am now getting lured towards working on the agency side to get an opportunity to work on much bigger brands but I’ve been going through some career pages and OMG, how are they still paying peanuts to even Senior Copywriters in metropolitan cities like Mumbai, Delhi, Bangalore. It’s insanity. Or maybe I’ve just tasted the zirp startup honey. I am not opposed to taking a pay cut for a year or two if it results in compounded growth, but do you all feel like it’s worth it? How much are avg 26-28 y/Os earning at any kind of agency model?

11mo ago

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ZippyPancake

Stealth11mo

It's not just agencies, in general service-based companies pay less since the margin/employee are (significantly) lower than product-based companies

SparklyWalrus

Stealth11mo

I’ve worked with product side my entire life and would never ever work at an agency and its not just the money its also the quality of work and peers. Took interviews for a lot of copywriters from agency side and you could just..tell that they cant collate their thoughts into a cohorent campaign. It’s just very apparent.

CosmicDumpling

Stealth11mo

Because campaigns are short term. They hire people for long term. Most agencies pay peanuts but people still work because they love working in that kind of setup. There is a lot of competition as well with established agencies and a lot of new age ones coming up as well. Unlike software where you have a large number of paying customers, you dont have that number of well paying clients for a particular campaign.