I'm talking about new startups, as a founder who's trying to build an ecommerce platform currently.
I'm still very early, but it feels that the writing is on the wall. Flipkart, Myntra, Nykaa, Zomato, Swiggy etc. have all built great products and soon great businesses (I'm sure)
But it does not make sense to me why we've barely seen anything new in the last 5 years. Even funding wise, if that is something one wants to look at.
So many people have tried - none of the new ideas have worked. CAC is too high. Current platforms already solve problems. Retention is never there, people may try you out, but will move back to Amazon/Instamart.
But this is not how things typically work. It's very clear that consumer spending is going to increase, online more so, at an even faster rate. I don't feel the current platforms solve everything, a better version can be built.
SO, is it the founders of the current era that have failed to make a dent? Is it the fact that VCs have stopped paying attention to this space? Or is it that the current platforms indeed solve everything?
Would love everybody's thoughts. And also if you have tried building/or have ideas on what potential next eCommerce platforms could loook like.
Over and out.
Bro there were ecommerce companies in last 5 years. Urbancompany is a platform for services. Meesho has been scaling in last 3 years (also raised funds).
E-commerce via Reels/TikTo etc yet to take off in global scale. Low hanging fruits are mostly gone though.
eCommerce is not dead. It is is here to stay so is home delivery food apps and app based cab hailing firms. What is wrong is that the valuations have been stretched into the spending of next 10 years and so are the losses. Any revaluation at today's ratio's will mean these companies are either illiquid / insolvent and have to close down.
Except a couple of credit on UPI/wealth tech companies, I haven't seen any cool digital B2C companies pop up in recent times.
Are new B2C ideas too risky for investors? What cool early stage consumer products (other than GV) do you use?
This will be a much bigger scam than Byju’s.
Being a founder myself I am confused about these happenings. We have companies like Wynk Music, Gaana, etc. which were quite humongous names but there sudden stop like this is making me feel queasy.
I understand few of the startups lik...
