Why Indians are reluctant to pay for online service but spend bombs at physical things

Definitely an Indian thing it seems Have personally felt this way myself as well, and have had to consciously start paying for stuff I think piracy was too easy - free content, free APKs, no laws necessarily that scare you The shift to subscription has been slow, but quite sure that in a few years (especially with the up and coming Indian Gen Z), things are about to change!

My maid just placed order for 2 MacBook pro customised with 64gb ram on apple.com worth 3.3lakhs each paid total 6lakhs from her american express credit card for her 2 daughters. I think Indians are comfortable paying for quality services/products online. Indians are smart.

internet was supposed to be free😉

Lol I asked this question and got cooked. First rule of Grapevine : Never post something which shows you questioning Indian consumer behaviour.

It's not just India, done research globally and in places like USA, UK, Aus, Mena, Apac, people hate online learning even more. Basically if it's a teacher - tutoring led service it has to be in person. The online model hasn't worked. Widely rejected globally. The biggest maths brands globally are Kumon and Mathnasium - you guessed right. Physical centers. Tens of thousands.

How did byjus become big if dumb boomers didn't pay for online education?

Edtech is a scam. Paytm is a glorified wallet with a shit ecommerce experience so its not profitable

My thesis is that Indians feel that getting a product in exchange of cash is money spent well. People here still not believe in buying or spending on something which is intangible. Intangible =/ Value, according to us Indians.

Ed techs are struggling because of their own problems. No EdTech can provide as much value like offline coachings.

Can't speak for other countries, but in India, we folks are all about that sensory stimulation, whether it's for studying or buying stuff. Like, I've seen more than 70% of those competitive exam aspirants saying they prefer physical classes cause they just can't focus and set study goals online. They need to see peeps around, studying and asking questions, to get in the zone. Simple bhasha mein "Padhne ka mahool nahi hai yr" Same goes when it comes to buying things. Us Indians, especially the middle-class(majority), love to analyze, haggle, hit up multiple stores, and make like 3-4 visits before we seal the deal on big-ticket items. That process gives us a whole other level of satisfaction.

The thumb rule is, people generally tend to spend money where it can yeild tangible outcomes. Something that is not yet proven to deliver tangible outcomes will have to struggle until they make it.

He is really sick !!! Mental maniac

Indians do pay online . For online soft porn in chingari. For online gambling in rummy and other apps etc

Coming from a Training Industry, there are certain courses which can be done Self-Paced/Online like Ed-Tech companies do, but when it comes to practical application learning or advanced upskilling it is better to take a classroom course with an instructor. It depends, some things work for some people some things work for others. It's a choice.