Offline Digital Marketing

Offline Digital Marketing Through medium- TV, Radio, Telephone(not smartphone) and Billboards. Offline Digital Marketing is best for capturing local audiences or targeted audience who are already aware of their surroundings. Example - Ads shown in your nearby "Billboard" or on your "Local NEWS TV channels" during elections by your area political parties workers and nominees. Just imagine yourself displayed on biggest bright display(Billboard) in your area doesn't it will give illustrious feeling. Everyone will get aware of your presence. TV- Ads shown between TV shows, cricket match, movies, cartoons and news. To target childrens and senior citizens, TV ads is the best way for advertising as they spend very less time being online. TV is still the good place for generating brand awareness. Telephone - Telemarketing, generating leads and convincing customers is still more convenient and striking. You as a seller can understand more about your customer and what customer wants. Mainly use by sales personnel and brokers and plays a vital role in completing final sales process. Government also inform warnings and guidance through telemarketing. Radio - Yes very less audience connects to it but one may use FM during long drive. But if we look to European countries and U.S, radio is still use by many people there, 35% of radio users is in the high income group. If you play your cards well, you can get high conversion rate.

I currently work at a real estate marketplace startup and look after content, SEO, and executing facebook abd google ads. I don’t have any marketing degree yet. Whatever I’ve learnt, it’s on the job. I’m thinking of pursuing distance MBA, since I don’t want to leave my job. Another thought is to take up online courses by ed-tech institutions. Can someone guide me please?

I am currently learning the fundamentals of digital marketing but how to use it practically means, if you don't own a website then how you can use the tips and strategies they are teaching as a student? Suggestions are welcomed!

I am currently learning the fundamentals of digital marketing but how to use it practically means, if you don't own a website then how you can use the tips and strategies they are teaching as a student? Suggestions are welcomed!

Retail media is being positioned as the holy grail answer to a lot of ad issues being faced by sellers especially on marketplaces. The future of marketing some people have called it. Want to know from folks on here what is the actual impact in terms of revenue and scale from marketplaces and D2C companies that have implemented it. I'm a student of this and looking to expand my horizons and understand ground reality. Anyone in ad sales can also pitch in on what they think about this !!!!

TV commercials, YouTube ads, billboards or just about anything 👇🏻