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Where is fintech headed?

Is this true or is it just me? I feel at this point there are no moats in consumer fintech. The framework seems to be in a rut, everybody is doing the same thing. Account aggregator, spend insights, personal loans, credit card, mutual funds, indian stocks, us stocks, etc etc. If 5 different apps have literally the same features, with no meaningful edge over the other, what would you go for? How do they stand out? Customer support? Onboarding? Branding? Picking a niche TG? Wanna hear what other product folks think about this.

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MelonDesk

Stealth

a year ago

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SabChangaSi

Stealth

a year ago

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OnlyDebits

Stealth

a year ago

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Indusplateau

Stealth

a year ago

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RamsayBrothers

Unilever

a year ago

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FancyChino64

Stealth

a year ago

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Indian Startups on

by incognito

Stealth

Dark side of starting up.

Sharing frustrations with starting up a business. In my career I have raised over $30m over multiple rounds. Co-founders in non-business roles get pushed out by politics. Sharing control with co-founders is messy, inconvenient, time consuming. Money lets you hire people who have to answer to you. If you are not the main ‘Business person’ in a startup high chance you are disposable, no matter what skills you have. And it sucks to spend so much effort only to get bullied out and left with nothing. Some investors will follow you on social media, if your business is not growing QoQ don’t post anything on social media that implies you are not working every weekend. They will ask why you are not working. If you are CEO, be ready for every random person to tell you how to run your business. Not in a ‘friendly advice’ kind of way, if you are the CEO you have a target on your back. Investors don’t know about your industry or have very dated knowledge. Some will just say random tips like ‘try web3’ or ‘try SaaS’ and blame you for following their advice when it fails. Your progress is measured against fraud companies who fake numbers, or the 1 in thousands who succeed. Get made to feel like you are failing to live up to super high expectations constantly. Employees work half your hours, off sick usuall one day a week, deliver next to nothing and expect 20% hikes every year because that’s what their friends make, or they read some dumb startup hires freshers at 20LPA. Smooth talking people with the same idea as you, no traction, never shipped a product in life, will raise a huge seed round due to 'pedigree' and spend it all on self promotion. You will always be compared to these clowns who find ways to lecture others while building nothing of value.