img

What's an innovative growth/marketing strategy you've come across?

Any industry, any product or service. Something that you've seen happening in India. I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of market share in 3 years.

img

SS_Croaker

Unnamed

a year ago

Pulse candy - zero marketing cost. Just made the product available in their existing distribution network Cadbury - It made chocolate into a gifting product - gifting chocolates to girlfriend, replacing sweets with chocolate for Diwali gifting, etc
Sign in to a Grapevine account for the full experience.

Discover More

Curated from across

img

Office Gossip on

by TastyTensor9

Venture Capital

Innovative ways you've seen a company/startup pump up their metrics?

Can be GMV, revenue, users, EBITDA, customer satisfaction etc. Curious to know what are things people here have seen 👀

img

Business Roles on

by AlphaGrindset

Series A Startup

Thread: Which product launch/marketing campaign was really well done?

Hey everyone. Trying to think of the best campaigns done in India, to learn as inspiration for things I do in the coming months (as an aspiration :p) Think Cred, Men will be men, Ultrahuman on Twitter etc. Would love to hear from the community

img

Business Roles on

by AlphaGrindset

Series A Startup

Which startup has actually good marketing/branding teams?

Basically - startups that have a strong marketing game. Personally like how Cred and Spinny have created their ads and brand. Looking to find more inspiration/examples.

img

Indian Startups on

by Treki

Hindustan Unilever Ltd

FMCG

FMCG is so overcrowded ?. How do you publicize your product? You know it's unique, you know it's liked by all (whoever has tried it) but how to promote organic growth ? The key question is how to promote it FAST ?

img

News Discussion on

by AlphaGrindset

Series A Startup

Sting: From 6% to 63% market share within 5 years. What a product 🙌

I know not many of us relate. But they’ve introduced energy drinks as a category to so many Indians 🙌

img
img

Indian Startups on

by LooseGoose

Stealth

Personal milestone: 1Cr in rev as a bootstrapper

Team is less than 10 people still, slowly growing. Net profit could be higher, that's top priority to work on now. Total cash invested by founders was 15L over 3-4 years. Yearly revenue : 2019 - less than 30k 20 - 1.5L (after pivot) 22 - 50L Getting to the first lakh and then to 10 lakhs was probably the most challenging part. We thought of shutting down multiple times, struggled through multiple fights between founders. Glad we didn't stop working and pulled through. This is my 4th or 5th attempt at starting up. Except for 1, other attempts didn't even get to incorporation stage. Would love to hear from other bootstrappers and their experience.

img

Business Roles on

by ElomDusk

InMobi

Marketers and Growth hackers: What is the best marketing growth hack you've ever done?

What is one campaign/launch that went really well for you? Curious to see learnings from real life here

img

Business Roles on

by Apradh

Stealth

Growth marketing

Which company would you hire from when you hear this term? P.S. : we are planning to hire one for a TG of 22-28 yo.

img

Product Managers on

by LooseGoose

Stealth

What's the first ad campaign that comes to your mind as an example of good marketing?

Can be ATL or BTL or combination of both. Would be great if you could explain why it was memorable for you.

img

Office Gossip on

by Product

PayU

Ex-Dunzo employee. AMA.

Since I am Done-Zo with Dunzo, AMA anything. Here to spill all the scoop that’s happened.