LinkedIn Introduces AI Career Advice and Games to Boost User Engagement

- LinkedIn is deploying AI for career advice and introducing daily puzzles to increase user engagement and stimulate growth in the competitive social media industry. - The platform, traditionally focused on professional development, is undergoing a wider overhaul to keep users on the site and diversify income streams beyond subscriptions. - LinkedIn reported record engagement with 1.5 million content interactions per minute in June, though site visit growth has stagnated since early 2024. - The introduction of daily games and AI-generated collaborative articles aims to build a daily habit among users and boost the platform's advertising business. - Analysts caution that LinkedIn must align new engagement efforts with its professional reputation to avoid alienating existing users. Source: Financial Times