Japanese Carmakers ‘Very Scared’ by China’s Rapid EV Development
- Japanese carmakers are alarmed by the swift progress of Chinese electric vehicles, risking becoming followers if they don't innovate faster, warns Sony-Honda's joint venture head. - Yasuhide Mizuno calls for a shift in Japan's conservative corporate culture to keep pace with Chinese rivals, who have quickly become leading vehicle exporters. - Mizuno highlights the need for Japanese carmakers to change their cautious approach to launching cars, or risk falling behind China. - Despite plans to phase out petrol cars by 2040, Honda has lagged in electrification, teaming up with Nissan to compete against China's high-tech, low-cost models. - The Sony-Honda joint venture aims to deliver its electric vehicle to North America by 2026, targeting 'wealthy geeks' with its premium car, Afeela. Source: Financial Times
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