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Amazon's Missteps in India's Quick-Commerce Market

- Amazon's decision to not enter India's quick-commerce market is proving costly as firms like Blinkit, Zepto, and Instamart thrive. - Quick-commerce in India is growing at over 125%, while traditional e-commerce growth lags at 11-12%. - Amazon's rival, Flipkart, has launched its own quick-commerce service, Flipkart Minutes, to capture urban market share. - Analysts suggest Amazon's focus has shifted to its cloud business, with $12.7 billion earmarked for AWS operations in India. - Regulatory challenges and strategic missteps have hindered Amazon's growth, allowing competitors to outpace the e-commerce giant. Source: [Techcrunch]()

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Kendall Dean

Amazon

3 months ago

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