D2C Brands Expand Offline Amid Funding Challenges

- Nearly 150-200 direct-to-consumer (D2C) brands have entered offline retail channels and quick-commerce platforms over the past 2 years. - Since 2016, over 600 D2C brands have launched, receiving more than US$ 4 billion in investment over the past 3 years, despite recent funding challenges. - The India D2C market, valued at US$ 16.9 billion in FY23, is projected to grow at a CAGR of 38%, reaching US$ 61.3 billion by FY27. - Brands like Beyoung and Pee Safe are aggressively expanding their physical retail presence, with Beyoung planning 100 new stores by March next year and Pee Safe already in 25,000 retail outlets across 100 cities. Source: [IBEF](https://www.ibef.org/news/nearly-150-200-direct-to-consumer-brands-entered-offline-retail-channels-over-the-past-2-years)