Offline Digital Marketing
Through medium- TV, Radio, Telephone(not smartphone) and Billboards.
Offline Digital Marketing is best for capturing local audiences or targeted audience who are already aware of their surroundings.
Example - Ads shown in your nearby "Billboard" or on your "Local NEWS TV channels" during elections by your area political parties workers and nominees.
Just imagine yourself displayed on biggest bright display(Billboard) in your area doesn't it will give illustrious feeling. Everyone will get aware of your presence.
TV- Ads shown between TV shows, cricket match, movies, cartoons and news. To target childrens and senior citizens, TV ads is the best way for advertising as they spend very less time being online. TV is still the good place for generating brand awareness.
Telephone - Telemarketing, generating leads and convincing customers is still more convenient and striking. You as a seller can understand more about your customer and what customer wants. Mainly use by sales personnel and brokers and plays a vital role in completing final sales process. Government also inform warnings and guidance through telemarketing.
Radio - Yes very less audience connects to it but one may use FM during long drive. But if we look to European countries and U.S, radio is still use by many people there, 35% of radio users is in the high income group. If you play your cards well, you can get high conversion rate.
