Don’t run behind absolute metrics. They deceive more than inform.

🏃🏼‍♂️Ever feel like we're all just chasing numbers at work? But here's a thought: what if these numbers aren't the full story? 💡Charles Goodhart (British Economist) noted that metrics picked to represent progress often backfire by driving the wrong behaviours. People optimize blindly for the metric itself, losing sight of the intended outcome. 👉🏼So by all means, use metrics judiciously to track outcomes. But don’t let metrics become the outcomes themselves. 📀Form a growth loop. 1️⃣ Set metrics 2️⃣ Execute Ops 3️⃣ Measure Results 4️⃣ Optimize Ops - based on data REPEAT! 📈Remember, it's about 'what matters', not just what's measurable. Let's focus on the real value behind our work, not just the numbers that represent it.