Basically Disney quitting India market?
Disney is itsef fcked due to it's woke policies
well the whole west world is fcked by wokeism.
Disney+Hotstar went from the OTT platform to topple Netflix and taking a huge chunk of the market share to losing IPL rights and about to close shop. I'm not sure how they have failed so spectacularly and continue to do so
Content is king. Amazon Prime realized it in India and made India specific content, one that appeals to masses. Whereas Netflix usually makes shows for modern India. As soon as Hotstar lost rights for major IPs the downward spiral started.
They started losing when Uday Shankar quit. Uday is one of the sharpest and smartest brains. He joined forces with ex-boss’ son, started a new firm that invested in Viacom (which is owned by Reliance and Paramount). A lot of top guys started quitting when the shots were called from Disney HQ rather than being given a free hand. Uday, when at Star (prior Disney takeover) was given a free hand and took it to stupendous heights. If Disney and Star does get acquired by Jio, it will be a sweet victory for everyone, but the guy who will have the last laugh will be Uday Shankar. Not stretching, but the way Uday’s career was shaping up, he could’ve been one of the contenders for top job at Disney. But, they lost him, and now they’re losing Disney and Star too!
I hope they put jio content on Hotstar tech and not the other way around. JioCinema sucks
As far as tech goes, most of original hotstar team is working at jio already. If this goes through codebase will get a reunion with their OCs 😂
Then why is JioCinema’s apps still garbage?
The Backend isn’t bad if it scaled to 2.5 concurrent users during IPL. App UI and stuff will take time and get better. I wouldn’t bet against Viacom 18’s tech team.
If they sell, it will not be free
It will be free as till they get maybe 20% of market share. It's hard to get a market share more than that in OTT space. Even in USA market is very segmented with every production house launching their own platform. Amazon Prime is winning in India surprisingly
Prime is just winning because of Amazon itself. Prime Video is an additional benefit onto Prime.
Didn’t think it’d get to this. Had a few doubts when a majority of the great shows moved from Hotstar to JioCinema, but this is just on another level.
Also, curious to know about what’ll happen to Marvel and Star Wars. We’ll probably have to subscribe to Disney+ separately.
This will be bottleneck for the deal. Ambani bhai will push to get rights for Disney IPs. Disney may have to comply since it's a distress sell
i suspected this when HBO moved from hotstar to jio. but didn't anticipate to be this quick