Most early stage companies will use a single tool for Event Analytics and Marketing Automation in order to save money. So, something like Clevertap or MoEngage.
As companies mature/make money/raise money, they can go on to sophisticated tools like Amplitude, MixPanel, and use tools like PowerBI, Tableau to visualise data.
Additionally, depending on the type of company you work in, your company might want to store all data in Backend using Postgres, in which case you will have to write SQL queries to query data and use something like Locker Studio/Google Data Studio to make dashboards.