How far can an app go??
Do PMs wonder what more I can do to improve a particular app?? As a PM aspirant, sometimes I analyze an app and think it has so many features what more does it need??
As a PM your job is to not just add a feature or improvement. Your job is to figure out what improvement can add the most value with the least cost. Some of the metrics in eCommerce related apps are
1) increasing order conversion
2) increasing average order value
3) increasing user retention
Your improvements should be aligned with the above goals and the company goals in general.
Costs of building a feature include engineering, analytics and design team bandwidth. There may also be infrastructure and maintenance cost added.
Remember that the end goal is to use innovation to add value to the company. Double check that the revenue generated from the improvement would be much more than the cost before building a feature
thehollowman
Stealth
10 months ago
Not always a feature will add direct to revenue. Users could just find it valuable.
As far as you think without making it too complicated. I would rather split it into multiple apps rather than one big app. Look at google. They have so many products.
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