JioCinema Hits 1.6 Cr Paid Subscribers, Boosted by Affordable Plans

- JioCinema's paid subscribers reached 1.6 Cr in Q2 FY25, driven by affordable subscription plans starting at INR 29. - The surge in users is also attributed to an expanding content catalogue, including digital-first reality shows and international content. - This growth comes as Reliance Industries, Viacom 18, and The Walt Disney Company are merging their operations. - The merger will create a media giant with 117 TV channels and a combined viewership of 75 Cr. - JioCinema has also scaled up operations by acquiring IPL rights and partnering with American studios like HBO and NBCUniversal. Source: [Inc42](https://inc42.com/buzz/jiocinema-crosses-1-6-cr-paid-subscriber-milestone-in-q2-fy25/)