Karnataka Taps Social Media Influencers to Promote Government Schemes
- Karnataka govt to engage social media influencers with 1 lakh+ followers - Influencers categorized as nano, micro, and macro based on follower count - Digital Advertising Guidelines-2024 rolled out by Dept of Information and Public Relations - Eligible digital entities include YouTube, Facebook, Instagram, X, and OTT platforms - Move aims to leverage digital advertising for broader, targeted reach of govt schemes Source: [Moneycontrol](https://www.moneycontrol.com/technology/karnataka-to-rope-in-social-media-influencers-with-over-1-lakh-followers-to-promote-govt-schemes-article-12808485.html)
satan
Stealth
21 days ago
any captain here? wanted to know if they mean public welfare schemes by “govt schemes” or self governmental promotion!!? i haven’t gone through the dipr guidelines!
Pretty much both. I think UP also did the same. Both the states are giving away tax money for free.😕
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