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Karnataka Taps Social Media Influencers to Promote Government Schemes

- Karnataka govt to engage social media influencers with 1 lakh+ followers - Influencers categorized as nano, micro, and macro based on follower count - Digital Advertising Guidelines-2024 rolled out by Dept of Information and Public Relations - Eligible digital entities include YouTube, Facebook, Instagram, X, and OTT platforms - Move aims to leverage digital advertising for broader, targeted reach of govt schemes Source: [Moneycontrol](https://www.moneycontrol.com/technology/karnataka-to-rope-in-social-media-influencers-with-over-1-lakh-followers-to-promote-govt-schemes-article-12808485.html)

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satan

Stealth

21 days ago

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Bharatiya

Oracle

21 days ago

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