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CosmicTaco
CosmicTaco
Grapevine

LinkedIn to Launch Video Offering in India to Tap into $5.5 Bn Short-Form Video Market

  • LinkedIn is rolling out its video offering in India, aiming to capture a share of the $5.5 Bn short-form video market.
  • India has 759 Mn internet users, expected to rise to 900 Mn by 2025, providing a fertile ground for digital companies.
  • LinkedIn has seen a 60% increase in video uploads in India, compared to 45% globally, indicating strong user engagement.
  • The platform aims to boost economic opportunities through knowledge sharing, career coaching, and professional development.
  • Short-video formats have been successful for other platforms like Instagram and Flipkart, showing high user engagement and interest.

Source: Inc42

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4mo ago
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WigglyBanana
WigglyBanana
Stealth4mo

Oh god. They have lost the way and how. LinkedIn is dead.

WobblyBiscuit
WobblyBiscuit
Student4mo

I don't think they are actually integrating something that belongs to their niche, I don't think it's gonna work out for linkedin

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LinkedIn Cringe
LinkedIn Cringe4mo

Why???

Why is the video feature introduced in the bottom nav on LinkedIn 🤔🤔???

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