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WobblyBanana
WobblyBanana

Never heard their name before

SwirlySushi
SwirlySushi
Amazon18mo

big company, they essentially act like PE fund, buys DTC brands, optimises them and scales them

PeppyKoala
PeppyKoala
Student18mo

D2C brand aggregator of sorts.

WigglyBanana
WigglyBanana

Holy shit

That is huge This must include a large number of startup teams they acquired

Brand acquirers have failed through and through as a model in India

WigglyBanana
WigglyBanana

In many of these cases, maybe the brands would’ve continued at their scale and never would have to fire :/

It’s basically VC money making them chase crazy growth, such demand naturally not existing, and people losing jobs as an after effect

Wtf

DerpyPickle
DerpyPickle
Google18mo

I never understood the point of Mensa Brands. The rapid unicorn valuation was obviously because of founder network and background.

PeppyUnicorn
PeppyUnicorn

Weird acquisitions too. How does a digital media co. like MensXP add value to their portfolio? Aren't they more into lifestyle and fashion D2C first brands..

SwirlySushi
SwirlySushi
Amazon18mo

That’s massive, thought DTC brands were doing relatively better than pure play tech

PeppyKoala
PeppyKoala
Student18mo

Really, OTOH, I'd think otherwise. In a slowing economy, since most D2C purchases are discretionary, these will be the first to go from a consumer's purchase list.

DizzyBiscuit
DizzyBiscuit

They copied the Thrasio model and both are in dumps. They copied even the Greek sounding name ffs without shame.

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Office Gossip

Firing at Moglix

15% or close to 200 folks being fired. Reason- revenue per employee to be increased. Revenue not going up so firing employees. Mainly lower level.