Mensa brands fires 200 employees

https://www.moneycontrol.com/news/business/mensa-brands-fires-200-employees-as-business-shows-signs-of-slowdown-10699211.html

18mo ago

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WobblyBanana

Stealth18mo

Never heard their name before

SwirlySushi

Amazon18mo

big company, they essentially act like PE fund, buys DTC brands, optimises them and scales them

PeppyKoala

Student18mo

D2C brand aggregator of sorts.

WigglyBanana

Stealth18mo

Holy shit

That is huge This must include a large number of startup teams they acquired

Brand acquirers have failed through and through as a model in India

WigglyBanana

Stealth18mo

In many of these cases, maybe the brands would’ve continued at their scale and never would have to fire :/

It’s basically VC money making them chase crazy growth, such demand naturally not existing, and people losing jobs as an after effect

Wtf

DerpyPickle

Google18mo

I never understood the point of Mensa Brands. The rapid unicorn valuation was obviously because of founder network and background.

PeppyUnicorn

Stealth18mo

Weird acquisitions too. How does a digital media co. like MensXP add value to their portfolio? Aren't they more into lifestyle and fashion D2C first brands..

SwirlySushi

Amazon18mo

That’s massive, thought DTC brands were doing relatively better than pure play tech

PeppyKoala

Student18mo

Really, OTOH, I'd think otherwise. In a slowing economy, since most D2C purchases are discretionary, these will be the first to go from a consumer's purchase list.