Mensa brands fires 200 employees
https://www.moneycontrol.com/news/business/mensa-brands-fires-200-employees-as-business-shows-signs-of-slowdown-10699211.html
Jordon Lee
Stealth
a year ago
Never heard their name before
big company, they essentially act like PE fund, buys DTC brands, optimises them and scales them
Kendall Olive
Student
a year ago
D2C brand aggregator of sorts.
Holy shit
That is huge
This must include a large number of startup teams they acquired
Brand acquirers have failed through and through as a model in India
In many of these cases, maybe the brands would’ve continued at their scale and never would have to fire :/
It’s basically VC money making them chase crazy growth, such demand naturally not existing, and people losing jobs as an after effect
Wtf
I never understood the point of Mensa Brands. The rapid unicorn valuation was obviously because of founder network and background.
Weird acquisitions too. How does a digital media co. like MensXP add value to their portfolio? Aren't they more into lifestyle and fashion D2C first brands..
That’s massive, thought DTC brands were doing relatively better than pure play tech
Jordon Lee
Student
a year ago
Really, OTOH, I'd think otherwise. In a slowing economy, since most D2C purchases are discretionary, these will be the first to go from a consumer's purchase list.
They copied the Thrasio model and both are in dumps. They copied even the Greek sounding name ffs without shame.
Aaron Vernon
Stealth
a year ago
They lauded a lot of press saying they are profitable company - Mensa is ex Myntra startup .. wonder why fire
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