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Nykaa and Licious Speed Up Quick Commerce Amid Rising Consumer Demand

  • Beauty retailer Nykaa has launched a 10-minute delivery pilot in Mumbai, while meat brand Licious is piloting 15-minute deliveries in Gurgaon.
  • This comes as quick commerce disrupts various product categories, pushing companies to speed up deliveries.
  • Myntra is also testing a 4-hour delivery plan in four cities.
  • Nykaa's move comes as beauty emerges as a top category on rapid delivery platforms like Blinkit and Zepto.
  • Meanwhile, large e-tailers like Flipkart and Amazon are also enhancing their quick commerce offerings.

Source: Economic Times

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2mo ago
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