Nykaa and Licious Speed Up Quick Commerce Amid Rising Consumer Demand

- Beauty retailer **Nykaa** has launched a 10-minute delivery pilot in Mumbai, while meat brand **Licious** is piloting 15-minute deliveries in Gurgaon.
- This comes as quick commerce disrupts various product categories, pushing companies to speed up deliveries.
- **Myntra** is also testing a 4-hour delivery plan in four cities.
- Nykaa's move comes as beauty emerges as a top category on rapid delivery platforms like Blinkit and Zepto.
- Meanwhile, large e-tailers like **Flipkart** and **Amazon** are also enhancing their quick commerce offerings.

Source: [Economic Times](https://economictimes.indiatimes.com/tech/technology/nykaa-licious-amp-up-quick-commerce-game-as-consumers-demand-instant-gratification/articleshow/114057656.cms?from=mdr)