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Indian Startups
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WigglySushi
WigglySushi
InMobi

Paid marketing addiction

Having worked for many years at adtech company now, i can really resonate with this piece of advise. Many of the growth experts in India know growth only by spending on affiliates, google and facebook.

Sucks! how can we improve this?

andrewchen.com

How startups die from their addiction to paid marketing at andrewchen

A familiar story: New product launches. Nice spike, but it dies down. The product is low freq – g...

How startups die from their addiction to paid marketing at andrewchen
17mo ago
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PerkyMarshmallow
PerkyMarshmallow
Razorpay17mo

Nothing kills a brand faster than a bunch of idiots in revenue and marketing (and CEO) who are hooked on to performance marketing because oh it's deterministic not probabilistic. Some of them know what they're doing, some of them really believe that they're doing the company good.

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