Nothing kills a brand faster than a bunch of idiots in revenue and marketing (and CEO) who are hooked on to performance marketing because oh it's deterministic not probabilistic. Some of them know what they're doing, some of them really believe that they're doing the company good.

Brand Marketing Manager

Having worked for many years at adtech company now, i can really resonate with this piece of advise. Many of the growth experts in India know growth only by spending on affiliates, google and faceb...

Welcome to Indian Startups's Private Community

Having worked for many years at adtech company now, i can really resonate with this piece of advise. Many of the growth experts in India know growth only by spending on affiliates, google and facebook. 

Sucks! how can we improve this?

A familiar story: New product launches. Nice spike, but it dies down. The product is low freq – gotta spend to grow. Marketing spend increases, it’s profitable! More is spent, more money is raised via VCs. OMG this is working! Party!

How startups die from their addiction to paid marketing at andrewchen

Paid marketing addiction

Product Marketing Manager

Paid marketing addiction- Grapevine

Welcome to Business Roles's Private Community

People with growth in your title, what do you actually do and how? What skills are needed?

What do Growth professionals really do?

Software Engineer

Welcome to Office Gossip's Private Community

I’m really curious to know what exactly the Marketing Team does cause in the previous two organisations that I worked at , The Marketing Dept was kinda meh. So I wanted to know if it’s the case everywhere or does an actual good Marketing Team exist as the ones I’ve interacted with their lead generation and marketing was trash.

Do Marketing Teams Actually Do Anything ?

Assistant Manager

Asking specifically in performance marketing (fb/google/affiliates/app etc.). Be it from 0 to 1 or 90 to 100.

What are some very advanced growth hacks?

Growth Manager

Welcome to Personal Finance's Private Community

I and my 3 mates, are looking to build a side hustle in Dropshipping with the help of a successful mentor (@desirichkid on Instagram, if you've heard of him)

He boasts of a lavish lifestyle online and tbh, the guy does seem very genuine. Regularly showcases his 1:1 mentorship client results, but rarely posts any info about them, as to not expose his winning strategies.

6000 euros is his fees for a 6 month mentorship programme, which involves a 1:1 session every week, in which he aims to help us build towards a 6 figure sales mark.

~ Roughly 5.8 lakhs

A little background, my CTC is 12lpa.
And as 4 partners, I'd be pitching in 1.5-2 lakhs, over a course of 3 installments, month over month.

Am I making the right decision? Shall I trust the guy?

Thinking of paying 5.7 lakhs to a mentor for helping me build a killer side hustle - Dropshipping

Product Manager

I am the first Marketing member to join this startup. CEO wants hypergrowth without paid marketing. He has termed this as “Growth Hacking”.

Product is not launched yet, no full time employees, no marketing budget, operating in a space which is yet to be proven and he wants me to crack “word of mouth marketing”. He’s a smart guy but it gets on my nerves sometimes. You either grow gradually without paying for marketing or grow at a breakneck speed with ads. How do I explain him this?

What’s the obsession with “Growth Hacking”?

Founder

Have received a quote that they charge close to 80K bucks. Do companies even recognise such programs during recruitment? Would love to hear your experience on the same. 

Founders, Marketing Directors, Hiring Managers - What are your thoughts?

Is GrowthX Overrated?

Consultant

Hi all, I’m a D2C brand founder alongside working at Infosys. Yes, I’m moonlighting. I need help in cracking performance marketing. Any tips, any courses i can do? I’m stuck at low sales right now and need to scale my tshirt ecomm business.

Hi viners, i am the founder of a D2C startup and trying to figure out performance marketing and scaling my ecomm

Lead social, brand, perf, SEO, partnerships, community, growth, pretty much everything across zero to fairly high budgets. Happy to help.

Marketing lead, 10.5 years, here to help!

Any Bangalore cos. hiring for performance marketing/campaign manager roles? Agencies preferably, not product companies at this stage.

Media buying companies?

Analyst

Been exploring display ads and need some sources on really juicy performance channels via partner brands

Growth/performance folks🤌

Do lifecycle marketing role pay well?From what I have seen it's just manual work without much output.

Strategy & Operations

Zepto brothers have been in the news lately for good reasons. The recent fund raise and the Nikhil Kamath podcast.
I think both of them are quite brilliant, yes they did have privilege, but they used it quite well. Moreover, both of them seemed to be very well spoken, had the numbers in their mind, quite confident(although Aadit’s body language seemed to be a little off). Considering that these guys are so young, I felt like there’s a lot to learn for me from them.

Your thoughts on Zepto brothers

Machine Learning Engineer

Nice to see the openness. Can't imagine how tough it is, to have been derailed by incorrect signals during the bull market. I think they're genuine people who unfortunately could not get it to the right place.

https://www.linkedin.com/posts/mayank-bidawatka-028b2a1_i-had-promised-updates-and-heres-another-activity-7189226150538240000-MmcI?utm_source=share&utm_medium=member_desktop

Koo founder shares on why they can't pay salaries anymore to employees

Operations Manager

I am seeing lots of 22 years old who have opened their digital marketing agency and earning really good money by working with freelance clients who pay in dollars. 

I am starting up and I want a source of income. Don't really want to go to corporate job. 

Haven't had much success with freelancing. Cold mailing hardly works and gig websites like Upwork etc have lots of competition at some really cheap rate. 

What are the best way to getting freelance work with international clients? Any help would be highly appreciated.

Getting freelance clients

I am running a bootstrapped B2C startup, and our Product(app) is in the market, the domain is pure tech, like productivity tools for end users, One thing we are facing problem is acquiring users, as our product is not based on dopamine release we are unable to get good organic growth, I have tried google and Facebook ads but conversion is very slow and not good, as we have also marketing budget concerns due to bootstrap.
Here is more detail of our product: https://grapevine.in/post/2cd2f9d5-b706-4fc2-b13a-33395eca3b6b
I need some actionable advice from fellow tech-enthusiastic people, on how to get users.

PS: We are based in India, and we are providing our APP is free.
Regards
Bootstrapped Founder

We are building Data-Oauth, the next version of Oauth/Public SSO. We are first creating a Data Repository from the existing online footprint, then storing this data in Data Pods, and then creating a lot of User-generated Data packets, where users can transfer their data/interests with their consent to other platforms.
As this is uncharted territory, I want some feedback and suggestions on this.
PS: Thanks in Advance.

Hello guys need some feedback on stealth Product(Data-Oauth) - Grapevine

Need Advice to Get Users for my B2C startup.

Data Scientist

[Thread] You get massive seed funding: What do you don’t do?

So recently stoa announced that they’re revamping their business. And for some reason everyone (other startup founders/ twitter folks) were supporting them and telling them not to get discouraged and to keep building and other shit. 

I’ve interacted with a few stoa students and they have nothing good to say about stoa. Apparently they were promised placements which no one got. 

Most of the people I know who did the stoa program, did it because they were sold the idea of getting a good consulting / founders office kinda job. The fees aren’t cheap for anyone coming from a middle class background. 

What pisses me off is why are we as a society encouraging such founders - like they sold something without being able to deliver which had a direct impact on the life of students. 

In my personal humble opinion these people need to be called out.

Paid marketing addiction

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