Most early-stage companies do not have a Criteria of Elevation that is DEFINED for all the roles and AGREED WITH THE EMPLOYEE at the start of the assessment cycle. For your next cycle, you can refer to this 30-minute discussion where Rajinder, MD of Matrix Partners India, has shared some recommendations.
https://youtu.be/dZqupSAQ4zo?si=dJMQJ7DRdTtn7K5_
For the current assessment year, try to get valuable employees closer to the market pay. Refer to Market-Pay data published by Elevation Capital. Here's the link:
https://online.fliphtml5.com/ulkoj/pvkd/#p=1
Hope this helps.