SillyDonut
SillyDonut

PhonePe doing Moment Marketing amidst Paytm 🩸

QR, those radios which can't play Arijit or Eminem and Fast tag was major revenue maker of Paytm.

Now see, how phonepe targetting that segment that too without a monthly subscription.

Ohh, yes.

It's a 1 time fee and that can be masterstroke for another decacorn PhonePe. ( ~13B )

Vss was caught sleeping on weekends.

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10mo ago
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DancingDonut
DancingDonut

Vendors will not prefer one time 1300 over monthly 100, and that is not a masterstroke. The fact that Phonepe thinks this will works, tells you how far removed from the reality of merchant ecosystem

SillyDonut
SillyDonut
TCS10mo

Actually I roam around tier 2-6 and general merchant view is like...

Me - Paytm loge?

Merchant - , wo band ho gya, aap phonepe krdo.

Me - Are nahi band hua h, scanner do Paytm ka.

Merchant - Gareeb admi h sahab , sunne me aa rha Paytm band ho jaega Sahara ki tarah.

I paid through phonepe and moved.

Moral - At ground public sentiment is utter negative

DancingDonut
DancingDonut

I am not commenting on the sentiment of Paytm. I am just saying this strategy won't work. No new merchant is paying 1300. Phonepe had distributed its first 20L soundboxes essentially for free. Next time when you go, ask the merchant, Phonepe ko kitna dete ho or kya 1300 doge soundbox ke liye. You will get your answer

QuirkyWalrus
QuirkyWalrus
Amazon10mo

All that money paytm spent is quickly getting un-done. Those users are not coming back now.

SillyDonut
SillyDonut
TCS10mo

Yesss...

Talked to a street vendor.

He is using phonepe machine now and saying that Paytm band ho gya h

DancingBoba
DancingBoba

They are charging a lot bro lol. I paid 3 or 3.5K as lifetime charges for the Paytm POS and it deducts 25/- every month for the sim.

SquishyPenguin
SquishyPenguin
Meesho10mo

Today it’s Paytm tomorrow it could be them. World is a scary place.

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