WigglyPenguin
WigglyPenguin

Why is CRED spending so much on Ads ? Do they really need it ?

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8mo ago
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FluffyCupcake
FluffyCupcake

Why companies like Nestle, Pepsi keep advertising?

WigglyPenguin
WigglyPenguin

because they actually have a good product

FluffyCupcake
FluffyCupcake

Aink, they don’t need advertisement as product is good and people should buy anyways. Right?

FloatingWaffle
FloatingWaffle

Let me know if you resonate with this.

Kunal has invested a lot in his personal PR as well. He has transformed into a influencer now and keeps giving random gyaan to any company that pays him. He was in Flipkart also I heard.

I think with all the bad monikers CRED has got, it has forced Kunal to do something at any cost and be relevant. And look he has money(plenty). So he can keep doing this for a bit longer.

So, I think it's about doing something to protecting his reputation. I strongly feel that. And these ads are creative though it endorses a fraud product.

Do you feel this?

PS. Product managers drool over him. They should find better inspiration than look for another fraud as if they are not looking fraudulent enough themselves already. We need a practical breed of PMs to inspire the kids

JumpyNoodle
JumpyNoodle

@CheckOut Kunal's speaking gigs are paid? Surprised!

DizzyLlama
DizzyLlama

I wanna understand where this is coming from?
Why do you think the company is a fraud? How has the product defrauded anyone?

DizzyLlama
DizzyLlama

We don't know how much they spend. But, to be honest, I love their Ads. It's so much creative

DizzyLlama
DizzyLlama

And if they are doing it, I am sure they must have had reasons

ZoomyNugget
ZoomyNugget

Yes, startups are supposed to burn money. And they are trying their best to achieve it.

DizzyLlama
DizzyLlama

Was that sarcasm?

ZoomyNugget
ZoomyNugget

What do you think😉

FuzzyBagel
FuzzyBagel

I've realised one thing- we hate when Indian startups do any good marketing. We dunk on them but if a US startup does it, it's great.

I keep seeing this time and again. Also, shows how most people here just don't get it ;)

WigglyPenguin
WigglyPenguin

because we don't give a shit about US startups, of course we are going to question about our own country's startups

FuzzyBagel
FuzzyBagel

Kuch bhi

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Morning Context did an article on this, it's behind paywall though.