BlindNest

Cred

Cred is truly a topic of surprise for me. Yes, I understand it has created a community of top spenders/credit worthy people in India. I also understand that they can use the information on such people for creating value for themselves.

Being a cred user, I only use it to pay the bills. I really wonder if they have built any b2b business or alternative source of income beyond what's seen to the end user. What's the game plan for the cred?

I also applaud the fact that cred hasn't laid off people having paid them better than most companies. I really wonder if the business is really that strong or the conviction is. Would you join cred if given a chance to work there?

15mo ago

Rrrrrrrrrrrrrr

US Based Startup15mo

I feel cred is doomed and just trying to increase its value. And the end goal is to sell the cred to someone with higher value and make money.

doodle

Stealth15mo

Damn, I think that is a good point. It's trying to sell in the end.

BlindNest

Stealth15mo

You are saying Kunal Shah is playing bluff :p He is gotta be damn good because times are extremely bad for playing bluff. Many genuine founders are cutting costs just to be cautious

Watsay49

Stealth15mo

Lending is the business here

BlindNest

Stealth15mo

Thanks for the reply. Yeah, that seems really straightforward. The app does show ecommerce a lot. Do you think that's an important business for the company? Is the focus on advertising or selling?

Watsay49

Stealth15mo

If you read Kunal Shah's tweets, he mentions the strategy although not discreetly. E-com, cc and bill/UPI payments are for engagement so cred becomes like a toothbrush (to be used daily). And when the day comes when you need loan, you will take it from cred vs random app

Elon_Musk

X.com15mo

It is doomed. If they layoff I hope they fire the UI/UX design first for such an atrocious app design

BlindNest

Stealth15mo

Bro I wish no one gets laid off but rather all have to understand how to make sustainable businesses. Indian tech ecosystem is already thrashed too bad 😞

Doofus

InMobi15mo

And funny enough they pride themselves with good design and authority on it 😂

tbk

Startup15mo

I can bet if the need arises, the cred guys will raise another round even in this market, they're not going anywhere until their supreme leader decides to stop caring 🤣🤣

BlindNest

Stealth15mo

Bro how do you have such a faith in the supreme leader?

tbk

Startup15mo

I don't have faith in him, I feel it's his pull among investors, Somewhat just like selmon bhoi has his fanbase which leads to producers thror money at him regardless of movie logic.

Umadbro

Stealth15mo

It’s a weird scenario. Most Indian investors came in at seed when the product or the market wasn’t even figured out. They just heard Kunal shah was leaving sequoia to start something, and basically begged him, sucked on him to take their money. No thesis, nothing. So we will continue to see a lot of pr. If i remember correctly, sajith pai published a whole report trying to justify cred’s market (called it something about India).

The endgame is likely first all investors exciting quietly by building up the hype in intl market and bringing in a bigger investor. It has one of the biggest cap tables in the world. Like with oyo. Then they hope to sell it to an international fintech player which can do well with access to a portion of top 1% Indians.

MorseHorse

Stealth15mo

Yes! A lot of companies that can’t convince any domestic investors look for foreign investors who are impressed by large DAU and GMV figures

Umadbro

Stealth15mo

It’s not about convincing Indian investors. Wo to seed me hi ho gya tha. Now these investors are pitching for him. No fund left in india who hasn’t already invested but would invest at the scale.

So best hope is ki keep creating hype, suppress negative news, talk up the company, so that foreign company gives these investors an exit.