- Donald Trump, despite his controversial past, is leading the polls and has raised over $400mn for his campaign.
- His appeal to traditional masculinity and his defiant image resonate strongly with many supporters, especially men.
- Trump rallies are a spectacle, drawing fervent crowds who feel a sense of belonging and unity.
- Nostalgia for a perceived better past, particularly among older voters, fuels his support in states like Iowa.
- Economic concerns, especially inflation and housing costs, are driving voters in swing states like Arizona to favor Trump over Biden.
Source: Financial Times
