JumpyNugget

Tata Digital aka Tata Neu?

What’s the observation about Tata Digital aka Tata Neu in the Industry? I’ve been part of it for quite some time and I’m having a feeling that the insider observations are quite different from what’s known to others.

To summarise my observations:

No vision on running digital business
Toxic leadership
Very bad work life balance
Sub par pay compared to similar orgs
Poor engineering culture
No money to burn anymore - cash crunch
Lot of senior exits
Layoffs across levels

Do you feel the same?

11mo ago

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PrancingBurrito

Stealth11mo

Installed this app 3-4 times only to uninstall it shortly after.

What is this app even used for? 🤔

JumpyNugget

Tata Digital11mo

Hehe. That’s the most obvious question everyone has. The loyalty system under the hood is pretty decent. For someone who uses big basket regularly, the rewards are decent to spend later on Croma or Cliq. Or maybe even 1mg. However the experience is sub par or even poor. So I’m not sure how users would even use it to get things done. The corresponding apps of the brands are actually much better by themselves.

SleepyPenguin

Amazon11mo

I use Tata Neu for all my purchases. The reward rate offered on Tata Neu coupled with Tata Neu Infinity card is the best in India at the moment.

PrancingCupcake

Meesho11mo

It is a glorified loyalty program. I mentioned this when they launched but got lot of hate from Tata fan boys.

JumpyNugget

Tata Digital11mo

The loyalty actually works. Have made a lot of discounts and cash backs using it. However the over all experience for a customer is very very lacking. So churn is immense. And cost of acquisition is very high possibly. And it being just a Tata Products only platform makes it not a daily driver.

JumpyTaco

Stealth11mo

I used the app once and i felt it more like a single page application that directs you to various other tata websites that are loading within app.

Was extremely slow to the level it was frustrating to use and immediately got uninstalled.

I was invested then in tata teleservices and immediately knee it had no future and exited the share. You see if a shareholder doesn’t believe in your product then your product is simply shit. And shitty products are made in toxic environments.

I know it because i work on one and the toxic dev culture is the real reason it is shitty as fuck

DancingCoconut

Stealth11mo

The idea is pretty brilliant, considering the cashback especially with the credit cards but the app sucks so much holy shit. It doesn't even remember your location and everytime you open it defaults to the Mumbai airport for some reason. The UX is shitty and the app feels very slow. Great idea but bad execution.

CosmicDumpling

Stealth11mo

Great idea but lala leadership gives you neu. Large groups are better off being investors than taking control.

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by SillyMochiStealth

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Any honest review about their leadership team?

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by WobblyNuggetPayTM

What is going on in Tata Digital?

Seen quite a few top/mid level exits in Tata Digital over the past two years.

Recent one is this https://m.economictimes.com/tech/technology/churn-on-tata-digital-loses-another-senior-executive-as-travel-head-subramanian-exits/amp_artic...

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Tata Play Culture?

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