WigglyDonut

What's a D2C brand from India that you really like?

For me - Mokobara, Chaayos, Chumbak Looking to understand Indian brands that have done really well, and understand if it's the product being superior or brand/marketing being an outlier

14mo ago

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BubblyBurrito

Stealth14mo

The whole truth. absolutely amazing protein bars

BouncyNugget

Stealth13mo

You serious? I might have tried them in the past, don't remember but I've tried so many brands over time and they were all crap.

GoofyPancake

Microsoft13mo

Yes 100% even their chocolate bars are amazing

BubblyRaccoon

Stealth14mo

Mokobara is really nice (functional and stylish - extrinsic and intrinsic motivators). Although their attempts beyond daily office/travel do not really appeal.

Teabox is also great. Blue tokai used to be great but have effectively doubled coffee beans cost in the last 3 years. -> access to premium quality tea coffee

Agaro - great daily household products. Positioned just above mass and below premium.

BubblyRaccoon

Stealth14mo

Have tried 50+ brands since covid days. Quality + value for money + mass premium at right price point makes sense. If a user doesn’t love the product enough to tell friends and family - probably a fad boosted with perf marketing

A lot are overpriced bs products especially in the ‘healthy food’ or ‘supplements’ category. Not a lot of nice ones on electronics either.

WigglyBanana

Stealth14mo

+100 for Agaro

Such well made products, truly making good devices for everyday home use

GroovyBoba

X (formerly Twitter)14mo

I was just writing a post on how there are way too many D2C brands in India with subpar offerings and shit products. Most of them are either repacking low quality shit or just plain importing from China. There is no innovation just marketing bs.

SquishyBanana

Stealth14mo

Most are just glorified dropshippers

GroovyBoba

X (formerly Twitter)14mo

Yess and tons of them are not even profitable. Everyone is just trying to build a brand so they can later sell overpriced shit

SparklyKoala

TripAdvisor14mo

California Burrito, the taste and quality is really satisfying, The product offering is unique as Mexican food/fusion is not available in the market so much (Taco Bell is not Mexican!). Also the food is healthier than say Burgers or Pizza.

BouncyNugget

Stealth13mo

Probably because founder was non Indian

SquishyNarwhal

Zepto14mo

None of them. Sab lootere hai, todha baniya bano toh, you get the same stuff at very low prices if you are smart. They just repackage shit to look fancy.

But I guess they are solving for this friction only that people don't want to do, so I guess respect! Great business model and but personally I don't want to buy their overly expensive products they sell to extract their insanely high CAC from us, which they piled up by spending all their money on Insta ads and influencer ghoos