What's a D2C brand from India that you really like?
For me - Mokobara, Chaayos, Chumbak Looking to understand Indian brands that have done really well, and understand if it's the product being superior or brand/marketing being an outlier
Node
Stealth
a year ago
You serious? I might have tried them in the past, don't remember but I've tried so many brands over time and they were all crap.
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Mokobara is really nice (functional and stylish - extrinsic and intrinsic motivators). Although their attempts beyond daily office/travel do not really appeal.
Teabox is also great. Blue tokai used to be great but have effectively doubled coffee beans cost in the last 3 years. -> access to premium quality tea coffee
Agaro - great daily household products. Positioned just above mass and below premium.
Have tried 50+ brands since covid days. Quality + value for money + mass premium at right price point makes sense. If a user doesn’t love the product enough to tell friends and family - probably a fad boosted with perf marketing
A lot are overpriced bs products especially in the ‘healthy food’ or ‘supplements’ category. Not a lot of nice ones on electronics either.
+100 for Agaro
Such well made products, truly making good devices for everyday home use
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I was just writing a post on how there are way too many D2C brands in India with subpar offerings and shit products. Most of them are either repacking low quality shit or just plain importing from China.
There is no innovation just marketing bs.
Yess and tons of them are not even profitable. Everyone is just trying to build a brand so they can later sell overpriced shit
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California Burrito, the taste and quality is really satisfying, The product offering is unique as Mexican food/fusion is not available in the market so much (Taco Bell is not Mexican!). Also the food is healthier than say Burgers or Pizza.
Node
Stealth
a year ago
Probably because founder was non Indian
None of them. Sab lootere hai, todha baniya bano toh, you get the same stuff at very low prices if you are smart. They just repackage shit to look fancy.
But I guess they are solving for this friction only that people don't want to do, so I guess respect! Great business model and but personally I don't want to buy their overly expensive products they sell to extract their insanely high CAC from us, which they piled up by spending all their money on Insta ads and influencer ghoos
rollins
Stealth
a year ago
I second this. I googled and looked all these brands bc pricey hain protein bars 600 ki 6 wth..
Ankur Warikoo. Ashneer Grover. Piyush Bansal. They should be in the lost too. Direct to Chutiyapa brands.
This is seriously fucked up D2C. Purchased with them during covid and quality didn’t last till the next wave of covid. All those 500 days assurances were never respected. They have no CRM to handle customer queries, every time I had to start afresh.
Wagewala
Stealth
a year ago
It is a shit brand. The guy who works over there in growth is a total douchebag and doesn't know anything
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nousers
Stealth
a year ago
Marchtee.
BitterPill
Stealth
a year ago
Very poor quality for the price point
Their product is alright but customer service is broken. They’ve blocked me and given no reason, and I had no issues with them.
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BiryaniEnthu
Stealth
a year ago
Have you tried Mokobara? The luggage look amazing tbh
I have read they are doing great rounds of funding
Have loved the brand and their design language
A colleague uses it, and I do feel it's thoughtfully made
Have not purchased yet because the time to change my bag hasn't come. That said, it's highly likely to be my next bag.
sleep
Stealth
a year ago
I like the look and feel of it but I guess it's just a repackaged premium-ised Chinese item.
Perfora in terms of how it’s building in an everyday category
Soros
Stealth
a year ago
+1
Boat!
Democratised the new products. Though they lack product quality but helping customers to try new products. For example - I wasn’t too much convinced paying for “wireless earphones”. Tried 1.5k ish version boat products and found utility of product-category for myself.
ThunderLad
Stealth
a year ago
Regardless of the quality, the price point and design of BoAt is damn good
Family members had subpar experience with boat twice
Once their ₹500 wired earbuds went kaput in 4-5 months on contacting the customer care they ask to bring to service centre 200kms away. No RMA / reverse shipping system.
And with the ₹2000 headphones iy started cracking sound at low volume also, within the warranty period,
Maybe it's part of their strategy to sell cheap and offer non existent support because regular user won't bother much for low price items, essentially selling manufactured e-waste
For me personally sony ex15 (₹1000 something wired buds) purchased in 2016 still works flawlessly even the wire didn't get greasy or sticky. And had ₹2800 JBL bt headphones for 3yrs in college no issues, then later I upgraded to sony ANC
Electronic items without moving parts should atleast last 2-3yrs, even the spinning hdds laptops last a decade.
In an unrelated incident I've RMA'd rtx 3070ti gpu last year they offered the rtx 3080 in return. That's example of examplary after sales support other companies should aspire to, if the product has issues deal with it in a convenient way not implied frustration the user.
Deliverednseen
Student
a year ago
Is mokobara value for money? Like their backpacks and design however feel it's a bit pricey
Scarters is top notch for daily/travel bags - a tier above mokobara and the lot. It has definitely gotten pricier with time tho with the prices having 2-2.5x since covid. Get something on sale you wont be disappointed.
Bluorng - check their instagram - their most popular stuff is heavyset streetwear-ish t-shirts which they design themselves and make locally. It is pricey AF now, with typical prices now in the 4-5k range while they used to be around 2k 18 months ago. The quality is amazing, see if you can get something for cheaper on a sale or a blind drop. There are a bunch of new folks in this space which sell for cheaper now but them and Jaywalking are the most consistent ones with quality.
Comet shoes - basically an Indian AirForce 1. Loads of colorways, some limited edition as well (300 pieces). For the price of around 4k the quality is good. Great packaging and branding.
The Whole Truth as well.
Apradh
Stealth
a year ago
Came across this nice brand/tool or whatever you want to call it : WondRX. Very useful for doctors and I’ve been trying to think of its use cases and implications elsewhere
Apradh
Stealth
a year ago
Mokobara etc are just wrappers over decent Chinese products with a delta pricing over it. You can buy something of same quality in most China towns in SEA.
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