Because when they start a business it's like they're just doing whatever their ancestors used to do. And it's normal for them. Like nothing.
I come from a marathi family so I will be speaking for maharastrians only, if I start startup, everyone will be like "He kay karat baslas kahi kaam bim kr" (translation: what rubbish are you doing, do something which is valuable) because if a gujarati starts selling masalas he will be praised in his family and if I sell masalas my family will literally lie and say that I started software company 🥲😅 (happened with my cousin 🤣 bro's parents were literally disappointed with him)
As being from marathi family and literally every family and community (not just mine but every community) in Maharashtra thinks that business is boon. We Maharashtrians beleive in positions which have power like politics or gormint job because we tend to have strong verbal skills. Everything else is bs for us.
If I say I want to join politics people will start clapping for me. And if I say I say I want to do gormint job not even preparing before even I start preparing, ladkiyo ke maa baap unko 7th or 9th class se hi mere liye tayar karke rakhte hai "Abhi padhai puri karlo, fir BA VA karlena, wo patil ka beta Saheb banne wala hai usse shadi karlena" same with politics but if I become nagarsevak or something.
If I say I'm starting a startup or even if I am successful, like worth $100 million they'll be like to their girls "Aaj shaadi me jari ho, yaad rakhna wo patil ke bete se duur rehna, koi startup vartup shuru kiya hai usne"
Same cheez gujrati me nahi hoti, they join or start a family business. It will be really really normal for them, if I am a gujarati and I say I started a startup no one will be surprised as it is just their tradition.
PS I am not playing victim card. It just how families and support systems work in different communities.