Subscription Products by Indian Startups
Subscription Products(paid at start) have never worked in India for Consumer Products. COUNTRY DELIGHT/ OTT platforms are becoming an exception, Is India ready for subscription products? What subscriptions apart from above you have taken?
Newspaper, magazines (no more), water filter, milk (buffalo milk from nearby dairy), gas, electricity, water all are ...
Subscription needs loyalty. Indian consumers are experimental. We like trying out the shiny new toy at the store.
The value delivered should be measured in the hours of payment required. Typical Netflix subscription in US is $15 wh...