Why is mamaearth management being so defensive

Mamaearth announced that, they might come with IPO October/November i guess. Who is planning to short this 🤡 ?

There’s no way MamaEarth is worth 10,000 crores, I mean their products are shit, they don’t even manufacture their own products, they don’t have any patents. It’s essentially just a marketing company who have managed to sell mediocre products under the disguise of “toxin-free”. I really wished their IPO would fail 🥲

Wondering who is going to put money in the IPO bid, and what will happen to the share price post the listing?🤔

Did any employees make serious money ( >50Cr) in the IPO?

Will it do well?

ME DHRP clearly shows - 1. 20% of assets value are coming from goodwill [No real value, infact one of the brand is closed now] 2. Secondary dilution constitutes 80% of issue 3. Inefficient use of capital, huge marketing expenses 4. Outsourced manufacturing & distribution (amazon, flipkart) No, there’s nothing to cheer up when founders are dumping the equity for personal gains. They could have been more honest with capital allocation.