Is Mamaearth another story of VCs making a shit ton of money at the expense of retail investors ?

I am pretty sure their products ain’t 100% natural as they claim it to be. Take a look at the ingredients of few of their shampoos, they do have a lot of chemicals. But that isn’t an issue for me. Chemicals are not always wrong. It’s just the way that they market themselves, misleading people into buying mediocre products. I asked a few female friends of mine(they have more knowledge about these stuff), all of them asked me not to use MamaEarth.

You are absolutely right. I had the same experience with my female friends when I asked them about this stupid sugar cosmetics, substandard at best. When I look at these substandard products, their ingredients, their composition, i feel like getting into RnD myself, science the shit out of these products and make them genuinely environmental friendly and worthwhile. I so damn hate these predatory marketing tactics which are misleading at best. Someday I will definitely create such a brand with pure scientific claims.

Yes, that does make sense. SMEs easily get oversubscribed and hence can make good listing gains. But listing gains is not what I am trying to talk about. I didn't invest in MamaEarth IPO. Infact the retail section of MamaEarth was subscribed just 1.3x. But nevertheless, Mutual funds invested and ultimately the subscription went to 8x overall. Mutual funds invest OUR money into such sub par IPOs. So ultimately, its the retail investors that will have to take the hit for some VCs to make a shit ton of money. Prominent mutual fund houses such as ICICI prudential, Axis, Nippon have invested in this shit IPO. That's what makes me sad. I always recommend my friends to do an SIP in some mutual funds, but if this is what mutual funds are doing with our money, I really think we should act upon this.

Woah. That is something I was gleefully ignoring when I ignored the IPO. Thankfully my funds didn't invest in this.