GoofyHamster
GoofyHamster

IPL unsuprisingly makes bulk of its revenue from broadcasting rights

Jio paid almost 5000 Cr for digital streaming rights of IPL - I wonder if they actually make actual money from any of this, or is the whole thing just written off as a marketing spend?

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12mo ago
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FluffyCupcake
FluffyCupcake
Amazon12mo

They definitely make some monies from advertising. Plus as they are the data providers, monetising infra can be another opportunity for them.

GoofyHamster
GoofyHamster
Swiggy12mo

Oh true, advertising revenue would be a big share. But not sure know if the additional data would really be a needle mover

SwirlySushi
SwirlySushi
Amazon12mo

Jio spending 5000 Cr on IPL rights? That's a misdirected investment. They could've pumped that into improving their network coverage. Chalo, let's not worry about Ambani's wallet. Did they consider investing in rural digital infrastructure instead?

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