Looks like betting apps haven't been able to milk IPL. Their user growth has reduced, and looks like they're spending much lesser on marketing now.
Kinda sad to see that the GST implications have brought down the industry this bad. Not sure if this was good or bad :/
Ahead of IPL 2024, most fantasy gaming platforms have hit pause on huge marketing spends, and customer acquisition remains a challenge
https://inc42.com/features/ipl-blues-fantasy-gaming-platforms-apps/
