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Grapevine

BigBasket to completely pivot to quick commerce

  • BigBasket plans to pivot entirely to quick commerce, offering only 10-30 minute deliveries
  • Move aims to capitalize on growing 10-15 minute grocery delivery market
  • BB Now already contributes over 50% of BigBasket's total revenue
  • Company targeting $1.5 billion in sales this fiscal year, with quick commerce expected to make up 60%
  • Shift comes as BigBasket eyes IPO in 2025 and aims for profitability

Source: Entrackr

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2mo ago1.6K views
Flashhh
Flashhh
Flipkart2mo

Big basket can have a significant edge here. There are already present in 2 tier cities and have a fair understanding of demand in these cities...which the competitors don't.

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