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Customer Backlash Over Increased Platform Fees by Swiggy and Zomato

- Swiggy and Zomato have raised platform fees to Rs 6 in key markets like Bengaluru and Delhi, up from Rs 5, marking a 20% hike. - Capitalmind CEO Deepak Shenoy has significantly reduced his orders due to the increased fees, highlighting a shift in customer behavior. - Customers are opting for direct restaurant orders to avoid the higher platform fees, with some even deleting the apps. - Both companies initially introduced platform fees at Rs 2 per order in 2023 and have gradually increased them to boost profitability. - The increased fees have led to a shift towards home-cooked meals and direct orders, impacting the revenue of these food delivery giants. Source: Deccan Chronicle

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GeneralZod

Stealth

2 months ago

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