Performance Adv Core Engine
I will be joining this team at Amazon as an intern next month. How's the overall growth in this domain and also the FTE conversion? And what technologies would you suggest to me to be familiar with before my start date?
Hi, I’ve worked in perf advertisement for 3 years. Would suggest you to go through mobiledevdemo website.
1. Understand basics of cac and ltv
2. Understand the ecosystem- learn about demand side platform, ad exchange, and supply side platforms
3. Spend time on concepts of ad fatigue, creative optimization, frequency capping
4. Go through various ad formats of Amazon and which format is best for what kind of results.
This should put you in top 5% in your team :) , good luck
Maggi03
Student
2 years ago
Any technical (programming) skills or language I need to know as a prerequisite?
Not really. Just get really good with excel data analysis. And brush up bit of sql.
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