DizzySushi
DizzySushi
Student

Fresher advice

Heyoll, I'm a 2024 graduate and have recently completed six months in my role at an e-commerce service firm based in Hyderabad. My firm provides end-to-end services for brands in the e-commerce space, and I primarily work on PPC/CPC ads for Amazon and Flipkart.

Currently, I manage seven brands with a daily ad budget of around ₹35 lakh. Despite being a fresher, I was initially handling the highest number of brands and the largest budget in my team. This gave me confidence as I was outperforming even senior team members with more experience.

However, after a recent team restructuring, the brands and budgets were redistributed equally among the four team members. Now, I find myself on the same level as my peers in terms of workload and responsibilities.

This has left me wondering how I can justify asking for a promotion or raise after completing a year. If others are handling the same responsibilities as me (some with lower salaries), what can set me apart?

I understand no one is irreplaceable in the corporate world, but I want to build a unique value proposition (USP) that I can leverage for career growth. As a first-generation corporate professional in my family, I feel a bit unsure about navigating these thoughts.

Would appreciate any guidance or tips on how to stand out and build a USP in this field. Thanks in advance!

1d ago
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