The question I guess, we all should be asking, is why was this a $1Bn company so far?
If it's a $1Bn consumer brand, either you or your friends or your family or people in your village should be using it.
Why are there absent signs of there being proper adoption of mamaearth.
Here's what I think has happened:
- They flooded offline markets with their products (I know they were across random shops in very lower income areas) -> using up their capital to finance all this
- There was one time purchase behaviour, boosting metrics
- The products are known to be low quality. I think repeats just weren't there, without which you cannot continue to go down this path.
- The tide is going away, and they are caught swimming naked.
Making a lot of assumptionsbasis hearsay but quite possible, wdyt?