QuirkyJellybean
Hot Take
Growth and performance marketers are just failed product managers. Debate.
14mo ago
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Growth and performance marketers are just failed product managers. Debate.
That's like saying frontend developers are failed backend developers.
Some are, some like design and not be bothered with backend
It's important to acknowledge that people need to find their calling. A very good frontend developer is just as valuable as a very good backend developer. Each can't survive without the other.
I have been both a performance marketer and a product manager. It was easier and faster for me to create an impact as a performance marketer than a product manager. Performance Marketers are profit centers (assuming they have P&L responsibilities) whereas Product managers are cost centers. From a company’s perspective, Marketers > PMs
Two very different disciplines imo . If you're a digital first company you definitely need a good growth marketer for top of line and awareness. Performance marketing will always be important and has been for ages ever since the first ad came out. So yeah i think they are apples and oranges.
Hearing that a lot of product manager roles are being replaced with growth marketer+ product management.
Not true. Even though I have very little respect for most of the marketers out there, some industries do require a good growth and marketing team IMO. Word of mouth doesn't always work. In those companies, having a good marketing team can be a game changer.
